Brandswag teaches organizations how to survive and grow online by creating platforms that allow effective communication to flow freely between you and your customers. To create memorable customer experiences, we clearly define your goals and expected outcomes. It’s one thing to push a postcard and an entirely different on to create a message that builds a response, which builds a relationship, which produces positive business results! All of this because at the end of the day, business is about one thing, producing results.
It is as simple as that. We train and equip your company to handle the stresses that come with the rapidly changing world of customer communication and interaction.
Social Media Strategy and Implementation
Email Report for Cross promotion and Research
The email database is the primary source of data to drive a social media campaign. Segmentation reporting displays the key data needed to create a unified marketing strategy that engages users across social media platforms. The report will reveal:
· Top Consumer Affinities
· Most Connected Users
· Social Network Site Usage
· Demographics Intelligence
· Social Graph and Influencers Insight
· Household data – income, marital status, home ownership, presence of children
· Interests and lifestyles – political affiliation, online bill pay, trades stock, interested in fitness
· In-market data – Likeliness to buy a house, change cell phone, and buy a car in the next few months
The data gathered reflects the relative sizes and levels of engagement of various client groups through social media.
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Research and Strategy Plan Development
Brandswag follows a communicative and interactive marketing approach when developing social media marketing strategies. Campaigns are focused on brand awareness and clearly communicating the reputation of your organization within the community. Authentic communication, education, and productivity are essential when developing a presence on the Internet. Brandswag develops the tactics that illuminate the personality of your firm on the web. Initial research for the strategy plan includes:
· Past online marketing campaigns
· Current social media use
· Past metrics used for campaign development
· Success of past campaigns for engagement
After the research phase, the online strategy is developed in a way that allows social media to be linked with current offline and online objectives from your organization. The following is also examined and evaluated during the strategy plan development:
· Organization goals for engagement, lead generation, and customer communication
· Social media competitive analysis
· Lead generation engagement using social media
· Strategies around Facebook, Twitter, LinkedIn, and Blogging
· Recommendations for future use of social media
· Focus on viral marketing strategies for current clients
Included in the plan are concrete recommendations for specific engagement tactics, suggestions to engage different customer bases, and suggested enhancements to current programs to optimize sales and return on investment. [ Contact Us for more information ]
Process and Delivery
Social Media Training and Consulting
Full Day Internal Social Media Immersion Camp
The contents of the immersion camp are exactly what the name suggests. This is a 6 to 8 hour seminar built specifically for your organization and is designed to give your team all the necessary tools it needs to begin using social media the minute they leave. Below you will find a list of the standard components that will be used in your training session:
• The “Buy-In” – We begin with a short presentation that helps shift the way your team thinks about communication. This is necessary to help get “buy-in” from the team and get everyone on the same page.
• The Tools – Moving forward, we teach the fundamental components of social media and how to be successful using the tools. We show your team the productivity tools that few people know of or know how to use and use the right way.
• The Strategy – Most people think that once they know how to use the tools, it’s time to begin. However, we believe that everything in business has to have a purpose; there must be goals we are trying to reach. We will teach your team the components of a successful social media strategy to ensure there exists meaning and measurable objectives.
• The Implementation – This is the “how” piece. The last and maybe most important aspect of social media use is the implementation. Here we take social media from an idea or philosophy to make it actually help you achieve a business purpose. We will build a detailed step-by-step plan to feed the social networks with content. This action plan exists to help your team know what to do on a daily basis and will be the key to making your social media strategy actually work for your organization.
Speaking and Program Development
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Social Media Strategy Brainstorming
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Why It Matters
Customers are people first and buyers second. This should be the mantra driving businesses across the world. The last few years have introduced hundreds of millions of people to the world of social media. The masses have been flooding sites like Facebook, Myspace, and Twitter. And what are they talking about? Themselves. Never in the history of business has there been a better platform for customer information and marketing research.
The world is changing… are you going to follow or fade into irrelevance?
