WE NEED YOUR HELP. Design Voting!
Posted on June 24, 2009 by Austin Wechter
My company, Brandswag, has been designing some Tequila bottles for a manufacturer out of Mexico. The tequila is going to be priced at about $45.00 a bottle. Each bottle holds 750ml. The Tequila is a high class tequila, a step above the rest. One that is meant for sipping and not for adding to your sugary margarita mixes. Out of the pictures below which bottle would you pick/buy.
Tags: Design Voting, Package Design, Packaging, Tequila Bottle
Jun 24, 2009
Bottle 1… hands down! Very nice!
Jun 24, 2009
Agreed with Michael. Didn’t like the feel of the others.
Jun 25, 2009
For a tequila, first one is a GREAT one.
Jun 25, 2009
Tequilla should be served from bottle 1.
Jun 25, 2009
Bottle #1- would def stand out in the tequila section of the liquor store!
Jun 25, 2009
Ok, this is too fun not to weigh in on. I love product design.
I have bought my fair share of tequila through the years, everything from a $20 Sauza Gold for margaritas to a $45 Patron for sipping.
First impressions…
Even though the other guys like the first bottle, it doesn’t grab me for some reason. I guess I tend to favor shorter, fatter bottles like the Don Julio or the Patron for the higher end tequila. If this were a $20 tequila I might feel different.
Bottle two is a little better. If you could squish it down by half it might look interesting. Same thing for number 3.
Out of all of them I think #4 is my favorite. I think it would look nice with a big round cork.
Thanks for letting us weigh in. I’ve always wanted to get involved in product design but have never had the inroads. One of these days hopefully.
Jun 25, 2009
I like Bottle #2 or Bottle #4 – those bottles look like a $45 bottle of tequila.
Jun 25, 2009
#4. It isn’t overstated and isn’t “trying” too hard to grab my attention. The bottle shape and art design are confident. It avoids the question: does this look like a $45 dollar bottle of tequila?
Jun 25, 2009
Going to keep this short and simple. Bottle 1.
Jun 25, 2009
My vote is for bottle design 2… By far the one capturing my attention!
Jun 25, 2009
Definitely #1. Great design, Kyle!
Jun 25, 2009
My vote would be for bottle one. Just a thought maybe design the bottle to be sold half empty. I am sure it would set the brand out from the rest and stir up conversation about the brand more so than a full bottle. It would definitely grab my attention in a store to see a display of half full bottles. Maybe they could adopt a slogan similar to “a little at a time” or “enjoying not pouring”. Or maybe “Only drink if you see the bottle as half full”.
Jun 25, 2009
I’m diggin bottle #2.
Jun 25, 2009
I would personally vote for #2. #1 looks too slim. You want some “body” to your product. #3 looks, to me, like a bottle of old school aftershave *shrug*. and #4 looks too much like a bottle of Patron (minus the big round cork) – like it might be mistaken for it. I would think you’d want to stand out?
All in all #2 is unusual in shape and substantial in presence.
Thanks for letting us vote!
Jun 25, 2009
I would definitely choose bottle #1. It’s different from the majority of other tequila bottles. Plus it looks more upscale.
Jun 25, 2009
Bottle 1 is very Bohemian bourgeois, but if that’s what you’re going for, I love it.
Jun 25, 2009
Great work. Kinda like Bottle #1. Don’t forget you can add flourishes to it like foil silk screen, wax stampings, textured/etched glass, tag on a rope or behind some netting on the neck of the bottle, etc. Get some texture on it so it pops.
Consider a tall box (only as tall as the body). Maybe (off the top of my head) two open sides to provide a ‘window’ through the box to ‘reveal’ the beverage’s color. Have the neck/cap emerge from the top of the box. It doesnt have to be about just the bottle. It of course has to pop off the shelf and differentiate itself from the billions of other tequilas at the store.
And thats all I’ll say considering I don’t know the strategy/positioning! LOL hit me up if you want more packaging ideers.
Jun 26, 2009
I would have to say bottle #2.
#1- while I’m sure it is much skinner reminds me of a wine bottle
#3- just doesn’t grab you
#4- I do like this, but it reminds me too much of Patron, which you don’t want your tequila to remind you of another brand!
#2- Different, unique, says high class. My favorite!
Jun 29, 2009
Kyle, a little more to go on, please? Are they wanting to compete against Mr. Mitchell and his Patron brand? Then go for #4. I’ve done a cursory bit of “market research” at a couple of high end shops, and the trend is going to smaller formats. If they want to grab some of the action from the other players, then #1, but they will need to sell more bottles. And for all you tequila sippers out there, try high end mezcal.
Feb 02, 2010
I think #4 is the best one if you shorten the barrel of the bottle and some different graphics to it as well as a cork, NOT A SCREW TOP. Everyone that wants to sell 100% Agave is putting an agave plant on the bottle. So really quality is what need to set tequila apart these days, not just a coll agave plant design. Thats like putting a SanGovese grap on a wine bottle. Everyone knows the shape of this bottle. It screems high end because it looks like Patron people will assume it tastes like Patron (Uneducated tequila drinkers). So if you want to sell Tequila that people will sing about in rap songs, it needs to be in this kind of bottle and taste good. That’s the reason Patron sells for 50 bucks a bottle. Because it tastes like it worth that much. Bottle design will get you so far, quality is what will carry you into the next Ludacris song.
As for graphics, I would suggest something simple, and synonmous with Mexico’s heritage and crafstmanship nature. A bandito, mixed with some crafty lable. Something earthy and rugged. Leather…
Suavacito is a horrible name, it’s hard to remeber, Think two sylables, three max! And nothing with El in it. Unless the actual tequila IN THE BOTTLE is smashing, it wont be remebered unless you give it a gimmick. Patron. Two Sylables, BOSS, Mexican Heritage, Lable is easy, and most of all… it really does taste good!
Go with #4, change the graphics, make sure the tequila really is good, and try to change the name. It’s horrible.