(thanks to KDPaine who led me to the CNW Group)

There has been some research recently out of Canada that plainly states the social media influences baby boomer purchasing decisions. From the CNW Group Research:

42% of consumer social media users 45 years and older are likely to use online channels to research products, significantly more than younger users.

Baby boomers are now researching for product evaluations using a consumer driven communication model. What does that mean for companies? Did we lose control in the process? Did we lose control of the communication medium?

Absolutely. We lost control a long time ago.

If users are relying on social media to research products and services (the buying patterns of the pocket book) doesn’t it make sense to start listening to the overall market? When the Baby Boomer generation starts using a “black-magic” tool that has only be designated for the millenialls… doesn’t that justify the concepts of NOT ignoring the tool?

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