What are your 10 Sentences?

What is the most famous speech in America’s history?  If you guessed The Gettysburg Address you would be correct.  This speech was delivered by President Abraham Lincoln just months after the Confederate troops had been defeated in the Battle of Gettysburg.  The date was November 19, 1863.  What was it that made this speach so [...]

Everyone is Different. Capitalize On Being Unique!

I think the beautiful thing about the web, social media, marketing, and the business world is that fact that everyone is different.
We would like to sit here and say that there are TONS of companies that are the same. There are 30,343 graphic design firms in Indianapolis. Not true, but you get the point. I [...]

Quit with All This CRAP! Let’s Create Business

I’m tired… and I do not think it is from the daily grind or the work load at Brandswag. I am pretty sure it is from all the BS that is circulating in the world of social media and marketing.
I’m tried of reading blog posts about the death of social media experts or how there [...]

5 Ways to Track Your Competitors Using Social Media

Our posts here at Brandswag talk about the growing trend of social media being used in order to gain more lead generation and marketing potential in businesses across the nation. You are going to need to be online. You are going to need to have a voice in this world of social communication.
Can we talk [...]

What is Your Message? Are You Challenging It?

I found this amazing example of kinetic typography last night and it created an idea that is not new… but needs to be rehearsed and rewritten hundreds if not thousands of times. Do we fully understand the power we have as an individual? Do we fully understand the power we have as a community of [...]

Balancing Client and Social Interactions in Social Media

I was recently asked by Duncan Alney from Firebelly Digital on a recent Hoosier PRSA blog post to detail how I balance client interaction with social interaction in the social media realm. Here is the question:
“BTW Kyle – perhaps you should share with those that don’t know – how you balance client and your own [...]

Are You Vomiting All Over Everyone?

I know. I know. This is probably not the best title to read early in the morning. For that matter, it is probably not the best post title to read any time of the day.
When writing your blog, participating in social media, or just communicating (period) it is important to remember that your readers and [...]

Put Their Name In Lights

I switched dry cleaners today. Why? They remembered my name. My dry cleaners was not open the morning i had to have something cleaned for whatever reason. I dropped off my clothes to a different cleaning company and when i returned later that day to pick up the clothes, the woman behind the desk called [...]

What is your project pet peeve?

You know you all have one… mine happens to be Scope Creep. I like to think it will never happen to me but when it does I kick myself. Trying to avoid it, I ask as many questions as I can to make sure we have  the scope defined and well thought out to estimate [...]

You Don’t Make Sense

This was the general thought throughout the office yesterday as we were battling back and forth with GotPrint, one of our printing vendors.  There had been a mistake with our order, which was annoying but mistakes happen right?  So we politely called and asked how to proceed to get the order redone.  “You need to [...]


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