I’m tired… and I do not think it is from the daily grind or the work load at Brandswag. I am pretty sure it is from all the BS that is circulating in the world of social media and marketing.
I’m tried of reading blog posts about the death of social media experts or how there [...]
I found this amazing example of kinetic typography last night and it created an idea that is not new… but needs to be rehearsed and rewritten hundreds if not thousands of times. Do we fully understand the power we have as an individual? Do we fully understand the power we have as a community of [...]
I know. I know. This is probably not the best title to read early in the morning. For that matter, it is probably not the best post title to read any time of the day.
When writing your blog, participating in social media, or just communicating (period) it is important to remember that your readers and [...]
Mark Evans has a great blog post called Is Anyone Paying Attention? Talk about some great everyday life visuals to relate to the transitioning of the web from cluttered to de-cluttered. All of that aside, Mark has a line in his post that was funny and hit me hard at the same time.
The lack of [...]
This post was written for KyleLacy.com and Brandswag’s official blog. The post is by Kyle Lacy and Brandon Coon.
Strong statement isn’t it? Let’s say it again. Your Customers Don’t Care About Your ROI. I guess the question is this: What do your customers care about?
Isn’t this the age-old question plaguing marketing executives and sales managers [...]
This is the first in a series of posts that will detail the importance of maintaining a web presence for your business. The series will be written by yours truly and will be augmented every Tuesday, until completed.
Communication
Communication is the most vital aspect of maintaining a web presence. The reason communication is so beneficial is [...]
Twitter is sweeping the nation as an easy way to communicate between two individuals or a group of people. It is hard NOT to find success stories of companies using Twitter to increase leads and sales in a monumental way. For those of us getting started in this wonderful world of 140 characters and quick [...]
Everyone is searching for that idea… that shiny object that pushes their company to the spotlight and drives a huge amount of sales.
Is it a postcard? Is it a marketing campaign using billboards and radio advertising? It could be but it is so much deeper than that.
I have seen hundreds of thousands of campaigns just [...]
There are many excuses presented to our team on whether or not a business should implement a social media strategy. I am still amazed that the majority of these excuses are surrounding the concept of negative feedback.
“What if someone starts chastising us on our blog or Facebook fan page? What are we going to do [...]
When you are implementing a Twitter strategy for you business it is important to ulitilize the “listening” technique when starting the service. Let me explain.
There are a couple of concepts to marketing on Twitter but I am going to focus on one for this post: Finding your influencers to help you spread your content across [...]
