What does it take to build a truly successful company? If you do a + b and never do c, do you have a formula for quick growth and profitability? Many times we believe that if we are great at customer service, control our costs, meet deadlines, and make sure employees are happy, we win. [...]
This is also posted at KyleLacy.com:
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We have a half-day planning session at Brandswag today. You know how strategic planning goes… you go through values, vision and mission statements, marketing initiatives, and the like… However this is not why I am excited to attend the planning session. I am excited to see the power of six [...]
Everyone is searching for that idea… that shiny object that pushes their company to the spotlight and drives a huge amount of sales.
Is it a postcard? Is it a marketing campaign using billboards and radio advertising? It could be but it is so much deeper than that.
I have seen hundreds of thousands of campaigns just [...]
There are many excuses presented to our team on whether or not a business should implement a social media strategy. I am still amazed that the majority of these excuses are surrounding the concept of negative feedback.
“What if someone starts chastising us on our blog or Facebook fan page? What are we going to do [...]
On behalf of the Brandswag crew I’m proud to announce that our own Kyle Lacy has been declared the top Generation Y marketing blogger by Viralogy.com. The rankings included a number of metrics including linkbacks, average comments per post, site traffic, Technorati authority, Twitter followers, follower/following ratio, and Retweets/month.
Among the runners-up were Shama Hyder of [...]
I recently started reading Richard Branson’s new book Business Stripped Bare. He is a serial entrepreneur and one of my inspirations because of his ability to build one of the largest global brands, Virgin, using on-the-fly decision making and unconventional wisdom.
One of the points I found interesting was the importance Branson put on decision [...]
The old form of marketing is about sending out a marketing message (postcards, billboard, flyers, brochure, etc) and waiting for a response. The days of waiting for a response is long gone. Why not be proactive and search for the response?
Every single consumer is wanting a conversation (now more than ever before). It isn’t enough [...]
I just read a brilliant tweet by the one and only Jonathan Gunson of Traffic Cafe Television.
Only one flame in Marketing burns brighter than ‘Free’: TRUST. You can’t buy it, steal it, counterfeit it.
This is a brilliant quote because it focuses on how businesses should be shifting in their communication strategy. Social media is a [...]
I was reading the Wall Street Journal: Independent Street Blog this morning which spoke about the effects Walmart has when moving into new neighborhoods, particularly as it applies to competition. Now we could go on and on about how much we hate what Walmart does to “the little guy” and I’d listen because I despise [...]
Seth Godin. I love him to death. He has a post called Return on Design. It intrigued me because we are a design firm. Sometimes it can be difficult to measure a return-on-investment when it comes to design or social media. Both of the services are at least half-way intangible assets. Brand Development is cornerstone [...]
