Brian Singer, Founder of Singer Financial Group, came to us with the need of branding and a website. Brian’s typical client is a retiree who wants to be sure that their assets that they have worked their whole life for are in safe hands where they won’t have to worry about it. Our client wanted a brand that showed he was compassionate about his own clients and that he is a reputable financial advisor. We chose a friendly color scheme to convey the fact that Brian isn’t just another corporate financial advisor. The logo itself is simple and professional which is exactly what Brian is. No gimmicks here, Brian is a professional and trusted advisor who isn’t just interested in growing your assets, but one who gives his clients sound advice and a secure future.
Perhaps Singer Financial would be another idea to go with instead of adding the word group. Singer Financial and Secure Future are both S F and the logo and tag line/motto would work together. Just a suggestion from a complete outsider in the branding marketing world.