Social Media Influences Baby Boomer Purchasing Decisions
April 7, 2009 1 comment
(thanks to KDPaine who led me to the CNW Group)
There has been some research recently out of Canada that plainly states the social media influences baby boomer purchasing decisions. From the CNW Group Research:
42% of consumer social media users 45 years and older are likely to use online channels to research products, significantly more than [...]
