What is the most famous speech in America’s history? If you guessed The Gettysburg Address you would be correct. This speech was delivered by President Abraham Lincoln just months after the Confederate troops had been defeated in the Battle of Gettysburg. The date was November 19, 1863. What was it that made this speach so [...]
I think the beautiful thing about the web, social media, marketing, and the business world is that fact that everyone is different.
We would like to sit here and say that there are TONS of companies that are the same. There are 30,343 graphic design firms in Indianapolis. Not true, but you get the point. I [...]
This thought is inspired by some comments that appeared on a blog of a friends’ today and made me revisit what might be one of my favorite blog posts in the history of blog posts. The post “The Posture of a Communicator” is from one of the brilliant marketing and business minds there is, Seth [...]
I know. I know. This is probably not the best title to read early in the morning. For that matter, it is probably not the best post title to read any time of the day.
When writing your blog, participating in social media, or just communicating (period) it is important to remember that your readers and [...]
Non-profits have a great responsibility. Sometimes this responsibility can be greater than a for-profit business. This responsibility lies in the ability to use entrusted donations to make the biggest impact in a market. Therefore, we applaud non-profits that are using social media for promotional purposes because it is time not dollars that is being spent.
However.
As [...]
There is a lot of talk about building thought-leadership in the social media world today. For those of us who are small business owners, we tend to deal quite a bit with building trust and fostering relationships through our daily interactions. The Internet and its’ child, social media, present the perfect platform to share content [...]
These days, there are millions of New York Times Bestsellers that can tell you how to build a team a lot better than I could. However there is a specific thing that you can be doing that will greatly affect your success as a company or organization.
I remember being too young to care about business [...]
Do you understand the value of social capital? Let’s first look at the definition of social capital from L.J. Hanifan’s 1916 article on rural schools and the value of social groups:
“…immediately satisfy his social needs and which may bear a social potentiality sufficient to the substantial improvement of living conditions in the whole community. The [...]
At this moment I am currently writing a new Twitter Marketing for Dummies book from Wiley Publishing. I am going to be featuring some Twitter users in the back of the book and I need some Twitter marketing thoughts in 140 characters or less. There are two ways you can submit a Twitter comment:
1. Place [...]
This is also posted at KyleLacy.com:
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We have a half-day planning session at Brandswag today. You know how strategic planning goes… you go through values, vision and mission statements, marketing initiatives, and the like… However this is not why I am excited to attend the planning session. I am excited to see the power of six [...]
