I think the beautiful thing about the web, social media, marketing, and the business world is that fact that everyone is different.
We would like to sit here and say that there are TONS of companies that are the same. There are 30,343 graphic design firms in Indianapolis. Not true, but you get the point. I [...]
Our posts here at Brandswag talk about the growing trend of social media being used in order to gain more lead generation and marketing potential in businesses across the nation. You are going to need to be online. You are going to need to have a voice in this world of social communication.
Can we talk [...]
The majority of what I talked about on a daily basis is the evolution of technology. The concept of the presentation is to shed light on the ever-changing landscape of communication. How is technology changing the way we communicate? How are WE (as communication experts) transitioning into the new age? Are we allowing for a [...]
Social Media Innovation is a huge topic among early adopters of technology in cyberspace. Talk about an over-used phrase! The term social media is already dieing in the minds of the technologically savvy. And innovation?
First, let’s define the terms from Wikipedia:
Innovation : may refer to both radical and incremental changes in thinking, in things, in [...]
I know. I know. This is probably not the best title to read early in the morning. For that matter, it is probably not the best post title to read any time of the day.
When writing your blog, participating in social media, or just communicating (period) it is important to remember that your readers and [...]
Clients in any industry want to know what is going to happen throughout the course of the project before they feel comfortable about signing on the dotted line. Some people may be excluded from this group but from my experience the biggest question I am asked by a potential client is, “So how is this [...]
This post was written for KyleLacy.com and Brandswag’s official blog. The post is by Kyle Lacy and Brandon Coon.
Strong statement isn’t it? Let’s say it again. Your Customers Don’t Care About Your ROI. I guess the question is this: What do your customers care about?
Isn’t this the age-old question plaguing marketing executives and sales managers [...]
Non-profits have a great responsibility. Sometimes this responsibility can be greater than a for-profit business. This responsibility lies in the ability to use entrusted donations to make the biggest impact in a market. Therefore, we applaud non-profits that are using social media for promotional purposes because it is time not dollars that is being spent.
However.
As [...]
There is a lot of talk about building thought-leadership in the social media world today. For those of us who are small business owners, we tend to deal quite a bit with building trust and fostering relationships through our daily interactions. The Internet and its’ child, social media, present the perfect platform to share content [...]
In the world of small business owners… we would all love to be influencers. We would love to be perceived as the expert in the matter of which we are selling and we should be. A question that keeps surfacing among the “small biz chatter” is directed toward the subject of influence.
Well… I think we [...]
