I know. I know. This is probably not the best title to read early in the morning. For that matter, it is probably not the best post title to read any time of the day.

When writing your blog, participating in social media, or just communicating (period) it is important to remember that your readers and participants are consuming your data. There is plenty of regurgitation happening on the Internet… an idea is started on one end of the world and re-written hundreds of times. Where does the original content come from? Is there really such a thing as original content? Yes, there is and it happens from the personal realm.

Many would argue that there is no such thing as a new idea. We all write and read marketing, accounting, financing, and business content that has been hacked a part and re purposed countless times… so where does original content come from? Your personal experience.

Remember to write about what you learn on a daily basis in your business. How do YOU help your clients and customers? How did “Mary” feel about your product? How did an individual experience your thought leadership? How are you building trust?

We are all trying to produce content that people will read and share. The most original content you can create is through your personal experience. Write about what you learn, know, and experience and we will love you for it.

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When we are talking with small business owners about starting a blog or pushing their current blogs to the mainstream there is one excuse that surfaces time and time again:

How do I write great content?

Good Question. I thought I would start a couple of posts this week and help with the idea of creating good content.

Tip #1 Be Opinionated

There are plenty of bloggers who have created a name for themselves because they have extremely opinionated postings ab0ut everything from McDonalds to web trends. Now I am not sitting here stating that you should become a massive jerk and start to write negative remarks after negative remarks. Negativity has nothing to do with it.

I will tell you where being opinionated helps in your writing… It helps you with bringing out your personality in your writing. We all strive to add personality to our blog posts and some people are better than others at doing just that.

Being opinionated also shows that you care about your subject matter. If you write post after post about your industry and there is no personality involved… you are not different from the newsletter your potential client/reader recieves in the mail.

Be opinionated and make a difference in your writing. You will see huge returns and engaged readers.

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